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Microsoft’s Rapid Growth in Market Share: A Force to Reckon with in the Field of AI

Build useful expertise—and the professional capability to explain, facilitate, coach and transfer that expertise to others.

The Next Evolution of Professional Instructor Development™
Cross-Platform. Cross-Industry. Professional Instructor Certification Is Here.

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What Professionals Should Know

Introduction: Artificial Intelligence (AI) has emerged as a transformative technology with vast potential to reshape industries and revolutionize the way we live and work. In this rapidly evolving landscape, Microsoft has positioned itself as a dominant player, steadily gaining market share and solidifying its presence in the field of AI. In this informative and detailed article, we will explore the factors behind Microsoft's growing market share in AI and the key reasons why the company has become a force to reckon with in this domain. Azure AI Platform: A Comprehensive Ecosystem Microsoft's Azure AI platform serves as a comprehensive ecosystem that caters to the diverse needs of organizations in adopting and leveraging AI technologies. With services like Azure Machine Learning, Cognitive Services, and Bot Framework, Microsoft offers a wide range of tools and frameworks to develop, deploy, and scale AI applications. This robust ecosystem enables seamless integration with other Azure services, providing a unified environment for organizations to build AI-driven solutions. Strong Focus on Research and Development Microsoft's commitment to research and development has been a driving force behind its success in AI. The company invests heavily in cutting-edge research and collaborates with leading academic institutions and research centers. This dedication to innovation has led to breakthroughs in areas such as computer vision, natural language processing, and reinforcement learning. By constantly pushing the boundaries of AI, Microsoft stays at the forefront of technology advancements, attracting both developers and organizations to its AI offerings. Democratizing AI with User-Friendly Tools Microsoft has been a frontrunner in democratizing AI by providing user-friendly to

From Subject Knowledge to Professional Capability

Expertise has greater professional value when it can be communicated clearly and applied by other people. FDTEC separates subject-matter expertise from professional instructor capability: one establishes what you know; the other develops how effectively you can facilitate learning, coach performance, ask useful questions, provide feedback and transfer knowledge.

This distinction matters across technology and other industries because platforms, tools and credentials change. Communication, facilitation, critical thinking, problem solving, coaching and knowledge transfer remain portable capabilities.

Knowledge Transfer Effectiveness™

FDTEC’s Knowledge Transfer Effectiveness™ (KTE™) work focuses on whether knowledge produces understanding, retention, application, performance and durable capability. Training activity by itself is not the objective. The objective is useful capability that can be demonstrated and applied.

15 Professional Instructor Competencies

Communication, Active Listening, Facilitation, Emotional Intelligence, Presentation, Questioning, Classroom Management, Conflict Resolution, Executive Presence, Coaching, Feedback, Adaptability, Critical Thinking, Problem Solving and Knowledge Transfer.

Candidates Qualify Through One Accepted Pathway

  • A recognized technical, industry, professional or occupational certification; or
  • At least one year of relevant professional experience; or
  • Employer verification of relevant expertise.

FCI also includes AI for Trainers, Facilitators, Coaches & Educators.

Make Your Expertise More Portable

FDTEC Certified Instructor™ — Self-Paced — $1,497
FCI Capstone Verified — Self-Paced — $2,497

Organizational programs: Virtual Live $3,297; In-Person $4,597, minimum five starts.

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